For undercapitalized economic corridors, small businesses face many hurdles. By combining the expertise of three national partners, Truist Foundation’s multi-year initiative "Where It Starts," aims to strengthen small businesses and create career pathways for underserved communities. In this conversation, the collaborative partners will share the challenges they face across the five cities in the program, offer insights for both funders and nonprofits on how to work better together, and ensure community needs are centered.