Giving is Here for Good

At a time when charitable giving is facing growing scrutiny, we’re launching Giving is Here for Good — a national campaign advocating for the importance of the freedom to give and the enduring power of generosity in American life. 

The Giving is Here for Good campaign is designed to reach targeted audiences through digital platforms, streaming channels, and social media — amplifying the message that generosity is a core American value. It highlights the people and institutions doing critical work to strengthen communities across the country — and the generosity that makes that work possible. 

From church-run food pantries to volunteer fire departments, foundations step up to fund the everyday organizations that bring communities to life. Giving back is part of what it means to be American. It’s how we live our values, empower neighbors, and strengthen the towns we call home. 

But we can’t tell this story alone — we need your voice. Share your story, amplify the message, and show the world that giving is here for good — and so is your organization. Use the campaign’s social media toolkit to post, amplify, and help show the critical work that the charitable sector is doing across the country.

The freedom to give is one of our greatest strengths—and in a country built on neighbors helping neighbors, that generosity isn’t going anywhere. 

Visit the campaign site to explore the campaign and access stories, videos, and a messaging toolkit you can use to join in. 

Giving is here for good—and so are we. 

#GivingIsHereForGood