Training

Better Stories, Better Language: Showing Your Work

Demonstrating the value of a narrative strategy

This event is part of the Better Stories, Better Language: A Communications Workshop Series. You can register for only this event or for all three workshops in the series for a discounted rate.

Date & Time

Wednesday, July 8, 2026

2:00 p.m. - 5:00 p.m. ET

Location

Zoom Workshop

Cost

Cost to register for only this workshop:
Council Members = $165
Nonmembers = $220

Cost to register for all three workshops in series:
Council Members = $450
Nonmembers = $599

In this session, you’ll learn to align your stories with your theory of change and develop meaningful measurements that go beyond clicks, likes and shares.

You’ll learn:

How to set meaningful goals that align with your organization’s mission and theory of change.
How to write a theory of change for your communications efforts.
How to identify the people who can make that change happen.
How to know whether you’re reaching the right people.
The distinct and significant value of including both output and outcome measures in your communications strategy–and how to write both.
How to design an evaluation for your communications efforts that holds you accountable to your strategy and the outcomes you’re working toward.