Building Trust in Philanthropy With Deeper Stories and Clear Language

This webinar dug into the findings of the most extensive study on how storytelling can build trust in the nonprofit and philanthropic sectors, undertaken by the Council of Foundations and the Center for Public Interest Communications in 2023. The report based on our findings, released earlier this month, has detailed findings and concrete recommendations born of: 

• A national survey of 3,557 people to assess attitudes about philanthropy and test language; 
• An analysis of Congressmembers’ social media statements about foundations; 
• A content analysis of Congressional Research Service reports; and  
• Interviews with communications practitioners, Congressional staffers, and a philanthropy researcher in the field. 

Listen to the recording to hear more about the hard data on what worked and what didn’t and detailed, research-based recommendations for the sector about telling stories and making language choices that build trust and help people understand how change happens.