Training

Better Stories, Better Language: The Ethics of Great Storytelling

How to build support for new kinds of storytelling

This event is part of the Better Stories, Better Language: A Communications Workshop Series. The sessions in the series are designed to stand alone, so you can register for any remaining events even if you missed the first one.

Tuesday, June 23, 2026

2:00 p.m. - 5:00 p.m. ET

Zoom Workshop

Cost to register for only this workshop:
Council Members = $165
Nonmembers = $220

We’ll discuss the essential elements of stories that are authentic, accurate, and ethical and that serve our communities and issues well.

In this session, you’ll learn:

How to incorporate a range of voices into your stories, including those closest to the issue, decisionmakers and people with a range of expertise.
Principles for ensuring that the stories you share accurately reflect the experiences of the people they’re about.
How to apply the principles of “asset framing” to highlight strengths and potential,
How to select and represent characters inclusively in storytelling efforts, applying storytelling techniques that create meaningful transparency and foster trust
How to incorporate systems into your stories–including how they started, who they serve, and how they help or harm real people.
The importance of committing to and sustaining engagement in narrative change work over time.
How to make the case for better storytelling with others in your organization and get the resources you need.