Learn to tell fascinating, compelling stories about how change happens and how the charitable sector works with communities to make a difference on today’s most pressing issues. We’ll discuss how narratives are formed, the essential elements of stories that build trust and understanding, and how to create collaborative narratives that show how communities and the charitable sector work together to drive change. Everything you learn will be rooted in insights from our Philanthropy's New Voice report, the largest study ever conducted on narratives in the charitable sector.
We’ll also discuss the essential elements of telling stories that are authentic, accurate, and ethical. This includes applying the principles of "asset framing" to highlight strengths and potential, how to select and represent characters inclusively in storytelling efforts, applying storytelling techniques that create meaningful transparency and foster trust, and the importance of committing to and sustaining engagement in narrative change work over time.
This session is one of three workshops in the Better Stories, Better Language Communication Workshop Series, a collaboration between the University of Florida's Center for Public Interest Communications and the Council on Foundations. These three workshops will offer you the skills and tools to tell more complex, robust stories about the charitable sector and your work. You'll learn how to create a more accurate narrative and build trust through transparent storytelling and intentional language.
